Vitamin Shoppe Adds Multichannel Options To Auto Delivery Service

Vitamin Shoppe is providing greater convenience for its SPARK Auto Delivery subscribers —and an additional relationship-building tool for store associates — by enabling enrollment and management of the service through the POS system in the chain’s 775 stores, the VShoppe mobile application and SMS messaging. Since the service launched in August 2017, enrollment, purchasing and program management have been available at vitaminshoppe.com.

Vitamin Shoppe is using the OrderGroove platform to expand subscriber access to SPARK across channels. “OrderGroove is helping us activate valuable customer data in our CRM, e-Commerce and POS platforms to create increased loyalty and engagement through customers enrolled in the SPARK program,” said John Hnanicek,…