15 New Year’s Resolutions for Small Business Owners

At the beginning of a new year it’s only natural to reflect on your key takeaways and set new goals: maybe you’re thinking about launching a new product, or it’s time to finally think through your marketing strategy?

If you have too many ideas or, on the contrary, don’t know where to start from, Ecwid is here to help you plan your New Year’s resolutions so that you can track your progress all year long.

Launch a New Product

Start 2018 with a new product, and not only because of the nice symbolic meaning. If you haven’t added to your product line in a while, doing so can sparkle customer interest. Consider the trends and your buyers’ feedback, or analyze your bestsellers — what can you do to repeat their success?

CeeCee & Bee products
Eco-friendly products like CeeCee & Bee were a huge trend in 2017, and it seems like it’s going to last

To help you fulfill this goal, the Ecwid blog has prepared some useful tips:

Learn to Work Remotely

It is high time you stopped giving envious looks to the Instagram profiles of your favorite travel bloggers and started to use your business to fulfill your dreams. No matter what you’re up to — traveling, spending more time with your loved ones, or managing more tasks at a time, remote work can help you do that. And Ecwid Mobile lets you manage your business even when you’re on the move.

Ecwid Mobile

These posts will help you embrace this new lifestyle:

Work on Your Photography Skills

Having beautiful product pictures is essential for steady sales. Customers can’t touch the things you sell, so all they are left to deal with is photos. Start with the pictures in your store and don’t forget about photos on your social media, especially Instagram. Don’t be afraid to try something new, for example, working with models if you own a fashion brand.

With these tips you’ll create such pictures that your online store will be able to beat even a physical shop:

Redesign Your Store

If you haven’t updated your store design since the day you’ve started it, you might be thinking about making some changes, but why not act bigger? A new look is a nice way to attract new customers and make the current ones enjoy shopping at your store more. Moreover, you can not only work on the style, but also make your website more user-friendly. The latter might be even more important.

Big companies like YouTube understand the need for a new look to match new capabilities: “Our new look applies material design to YouTube and delivers a fresh, simple and intuitive user experience that lets content shine.”

YouTube logo

Check out some of these articles to take the most out of redesigning:

Improve your Customer Service

Customer service can never be too good, so consider improving yours. It is that simple: a pleased buyer is a steady buyer. Master your answers to the feedback, and learn how to deal with complaints and how to prevent them.

It’s fine for customer service to have fun too

These tips will guide you through the secrets of customer service…