mobile technology
By Sasha Fedorenko

High street spending in the run-up to Christmas saw sales increase at the slowest rate since 2012, but innovative mobile technology could hold the answer to combating this challenge and help retailers reduce the friction in a retail environment and create the very best of customer experience – and increase in-store conversion rate.

So suggests the study by Censuswide, which on behalf of Qmatic surveyed 1,370 consumers over the age of 16 across the UK to find out some of the issues that put consumers off about shopping in-store during the Golden-Quater period.

The survey finds today that 50% of UK shoppers reported that long lines for the till have played as a contributing factor as to why costumers abandoned their shopping in the brick-and-mortar store. While almost a third (30%) cited shops not having the items they wanted in stock as the reason for avoiding the high street at Christmas.

While the grocery sector performed well, the non-food sector is really struggling. Sales of non-food items slumped dramatically, with 3.7%…