Fashion rental company Rent the Runway, a fashion rental company relies on logistics and tech. Managing more than 450,000 pieces of designer fashion in the “closet in the cloud” is a massive logistical enterprise, collecting millions of data points about each user’s interaction with the brand.

To help with this, the retailer has announced its use of iOS-based scanners and kiosks from Aila Technologies to enhance the customer experience and streamline operations at its retail store locations. With this solution, Rent the Runway is able to tie all of that data into its digital in-store experience to make returns, exchanges and rentals seamlessly easy.

Customers at the NYC Flagship store, as well as locations in Chicago, San Francisco, Topanga and Washington, DC, are able to walk in…