Glossier Raises $52 Million To ‘Keep Building The Beauty Company Of The Future’

Glossier, a direct-to-consumer beauty brand, has secured $52 million in Series C funding, bringing total venture capital to $86 million. Existing investors IVP and Index Ventures led the round, with participation from existing investors Thrive Capital, Forerunner Ventures and 14W. New investors Imaginary Ventures and Starbucks founder Howard Schultz also joined.

Founder and CEO Emily Weiss sent an email blast this morning to all Glossier subscribers with the headline “Business News (It’s Good),” explaining how the new cash infusion would be used for, “More of the same, really. Just keep building the beauty company of the future: the one you shape.”

Glossier prides itself on building unique personal relationships with every customer through a sense of community. The beauty brand started from…