By Paul Skeldon

Hotel Chocolat has seen online sales rise 16% year on year in 2017 propelled by strong mobile growth.

The IRUK Top500 research Top 50 retailer launched a mobile-optimised site in January 2017 and mobile traffic now accounts for 62% of all web traffic, while mobile conversion rose by 19%, from 2.6% to 3.1%.

Hotel Chocolat also supplied wholesale to online retailers including Amazon and Ocado, contributing 6% to digital growth.

Overall the retailer logged revenues of £71.7m in the six months to December 31. That’s 15% up on the same time last year. Pre-tax profits of £12.9m were also 15% ahead.

The retailer also grew its subscription business with the launch of a…