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HuHot Mongolian Grill has deployed Paytronix Predictive Scoring to deliver relevant offers to customers based on their likelihood to visit the restaurant. The new capability is designed to help increase incremental revenue, by sending loyalty and promotional offers to customers who would not otherwise visit without the campaign offer.

The Paytronix scoring solution is designed to analyze visit and purchase behavior to predict customers’ future actions. The solution helps ensure that HuHot does not waste marketing dollars sending offers…