It seems consumers might be getting tired of Fast Fashion. H&M, one of the largest purveyors of cheap knock-offs inspired by runway looks, has been in a slump. In the fourth quarter of 2017, the brand experienced a sales decrease of 4%. For the full year, operational profit went down 14%, its largest decline in six years.

In response, H&M is rethinking its strategy. It is shuttering the largest number of…