ll bean

AP/Pat Wellenbach

  • L.L. Bean said Wednesday that it will be starting a pilot to sew sensors to clothing to track certain things about its usage.
  • This information would be fed into a blockchain and then anonymized for later use.
  • The company indicated it may offer discounts on items equipped with the new technology.

First, there were customer surveys. Now, there’s the blockchain.

L.L. Bean says it will start sewing in sensors in its clothing to track how customers use the items in a new pilot test, according to a new report in the Wall Street Journal. These sensors — which will start being used in coats and boots — will collect stats about how people wear and use the items. That information will then be sent the Ethereum blockchain, anonymized,…