Cryptocurrencies, social media, automation and virtual reality are just some of the trends at the forefront of consumers’ minds in 2018, and are topics the retail sector should be aware of, according to Adobe (ADBE) analysts.
“As we look at technology, it becomes so embedded in everything that we do that it becomes impossible to ignore it,” Adobe Strategic Digital Insights Director Tamara Gaffney told Investor’s Business Daily.
“So everything from blockchain to VR to automation and self-driving cars — the experience-led business is now really driven by technology.”
Gaffney and Constellation Research’s Ray Wang compiled their top 10 list of predictions for the year, presented Tuesday evening in Las Vegas at Adobe Summit 2018, a marketing conference. They made their predictions exclusively available to Investor’s Business Daily ahead of time.
High on the list is bitcoin and blockchain. People are aware of the cryptocurrency trend but feel pretty mixed about it, said Gaffney, noting that “Christmas, apparently, was very big for bitcoin awareness.” (There was certainly no shortage in December of guides on how to gift bitcoin.)
IBD’s TAKE: Watch our exclusive interview with Adobe’s Tamara Gaffney, above, as she breaks down how she thinks blockchain and virtual reality will factor into the retail experience in 2018.
And there’s interest in using blockchain as a ledger system beyond cryptocurrencies. In a survey of IT and marketing leaders, “less than 9% have actually started to implement blockchain, 10% are doing a proof of concept and 33% are in the process of thinking about how to get there, which is a really high amount” for such a technology, said Wang.