DICK’S CEO Admits Assault Rifle Sales Halt “Not Going To Be Positive” For Sales And Traffic

DICK’S Sporting Goods CEO Edward Stack made a blunt admission in a Q4 earnings call after the retailer saw a deeper-than-expected sales decline. In the wake of the decision to pull assault-style rifles at all 35 Field & Stream stores, Stack said “the announcement we made two weeks ago regarding our firearms policy is not going to be positive from a traffic standpoint and a sales standpoint.”

The retailer stopped sales of the assault-style rifles after the Feb. 14 Parkland, Fla. high school shooting in which 17 people were killed.

Stack indicated that it’s “too early to tell” exactly how the ban will impact the business in the long haul, and that more will be known after Q1 2018. The retailer actually saw a 3.7% increase in foot traffic nationally the weekend after announcing its decision compared to the weekend before, according to data…