Eyelure Uses AR To Showcase Influencer-Curated Eyelashes

Eyelure is using Augmented Reality (AR) to allow shoppers to virtually try on Eyelure false eyelashes. The brand is partnering with Perfect Corp., a beauty app developer, to showcase its product portfolio on the YouCam Makeup app.

The app will feature lashes from collections curated by industry influencers, including Vegas Nay, Jasmine Brown and Krazyrayray. YouCam Makeup also will showcase styles from the Silk Effects, Faux Mink, Definition and Wispy collections….