Google’s new Shopping Actions lets consumers order products across all of its platforms including voice assistant, YouTube, Google Maps and Gmail.

It has partnered with major retailers like Ulta Beauty, Target and Walmart by allowing them to list their products across Google search through the Google Express shopping service.

“The consumer is much more demanding,” said Daniel Alegre, President of Retail and Shopping Global at Google at ShopTalk. “In their minds they expect Google to understand…