- Heineken is pulling an ad campaign with the tagline “Sometimes Lighter Is Better,” the company confirmed to Business Insider on Tuesday.
- On Monday, the rap artist Chance the Rapper tweeted that the ad was “terribly racist.”
- “We missed the mark, are taking the feedback to heart, and will use this to influence future campaigns,” Heineken said in a statement.
Heineken is pulling an ad campaign with the tagline “Sometimes Lighter Is Better” after some critics said it was racist.
The company confirmed to Business Insider on Tuesday that it is not only pulling the ad that inspired social media backlash on Monday, but the entire ad campaign itself.
Heineken only recently launched the “Sometimes Lighter Is Better” campaign. The campaign’s two commercials that had been uploaded to the beer brand’s YouTube page last week were deleted on Tuesday.
Chance The Rapper kicked…