By Paul Skeldon

Budgens supermarkets across The Cotswolds are set to pioneer a new supermarket shopping app that claims to knock all others into a cocked hat – and which will ‘save the supermarket experience’ claim its fans.

Already successfully trialled in Budgens in Moreton in Marsh in the Cotswolds, the retailer’s parent group Warner Budgens is now planning to roll out the Ubamarket retail app across all its stores in Gloucestershire, Worcestershire, and Warwickshire.

Chief among the apps features is the ability to locate the goods on your shopping list and give you the ideal route round any Budgens store to find them. In addition to locating all goods on a shopping list, facilitating in-app payment and removing the requirement to queue or unload items, Ubamarket shoppers receive real-time automation of their loyalty points and personalised store-offers with each purchase, without the need to search for points cards at the checkout. In its following phase, Ubamarket will enable shoppers to locate an entire shop according to dietary or allergy requirements.

With Ubamarket founder Will Broome defining the app and whitelabel solution’s market positioning due to the fact that every feature is designed with the consumer experience at its core.

The app certainly taps into the core reasons why people are abandoning supermarket shopping, with 53% of UK consumers stating convenience trumps price and store-loyalty in deciding where consumers grocery shop.

Faults with both online and in-store shopping have seen 12.4 million Brits already turn their backs on the supermarket. National statistics across a survey of over 2,000 UK adults show that more than a quarter of UK consumers highlight grocery shopping as their least favourite shopping experience, while 17.8 million cited long checkout queues as their top deterrent when buying food in-store. 71% of online food shoppers are frustrated with the online format, with 38% citing the inability to choose their own fresh produce as their biggest irritation and with 8 million annoyed at receiving unwanted replacement…