Not all Millennials think of the enclosed mall as a relic of their parents’ generation. In fact, 60 million of them don’t.
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Reimagining the American Mall
That’s how many of that coming-of-age generation visited malls in from last November through February, according to a consumer poll conducted by Opinion Research for the International Council of Shopping Centers. That’s more than a third of the total of 165 million Americans who did so in that time period.
The “ICSC 2018 Mall Survey”…
