Sources: Cosmopolitan, Getty Images, Twitter/@IngrahamAngle

Brands today are increasingly judged by the company that they keep and some, maybe even most, are becoming more particular in the selection process.

The most recent high-profile example is the retreat of advertisers from Laura Ingraham’s show on Fox News after the conservative pundit took to Twitter to mock David Hogg, one of the students who survived the Parkland High School massacre, for being rejected by the admission departments at four colleges. While some pointed out to Ms. Ingraham the inappropriateness of an adult publicly mocking a teenager (a student with a 4.1 GPA), Mr. Hogg took action on Twitter by calling on his followers to contact the program’s advertisers. The result has been an exodus of advertisers, including Johnson & Johnson, Nestle, Stitch Fix and Wayfair,…