YouTube now watched by almost two-thirds of video viewers worldwide

London, 7 February 2018: In 2018, 2.38 billion people will watch streaming or downloaded video content via any device, according to eMarketer’s first-ever global digital video forecast report.

Since mobile phones are the entry point for internet access in many markets, it is also the primary device for viewing video. eMarketer expects more than three-quarters (78.4%) of digital video viewers to use their mobile phones to watch digitally streamed content.


In total, almost a quarter of the global population will watch video over a mobile phone this year—nearly double the penetration registered in 2014.

In 2018, 1.58 billion people will watch video on YouTube at least once per month, a 9.2% increase over the prior year.

Close to two-thirds of all digital video viewers worldwide will watch YouTube this year, eMarketer estimates.


“Video’s proliferation on social networks and the growth of over-the-top (OTT) streaming platforms are major drivers of digital video viewing worldwide,” said Oscar Orozco, senior forecasting analyst at…