Online Reputation Management & your 2018 budget

For most marketers, allocating budgets means setting aside funds to support marketing and advertising campaigns including spending on traditional and digital media.

While these are vital for building awareness, the true conversion to customers occurs once they react to your campaigns by going online to learn more.

What happens if a prospective client ‘Googles’ your promoted service or a location name and neither are found? What if there’s an incorrect phone number, or worse, the listing is dominated with poor ratings and reviews? A…