• Costco famously offers shoppers free samples of products in its stores.
  • Some shoppers brag on social media that it’s their main reason for visiting the store.
  • While it might seem generous, those samples can actually lead to sales for the company.

Costco fans wax lyrical about its free samples, which, if you’re crafty enough, can even be combined to be an entire meal.

While some customers might think that Costco is just doing them a favor by offering them free snacks, there’s actually a solid business strategy behind it.

By offering free samples, Costco makes the shopping experience in its stores more appealing and its customers more loyal.

While some customers may claim to visit the store only for its samples,…