McDonald's Value Menu
Hollis Johnson
  • RBC Capital Markets says the menu is stealing the spotlight from other new food offerings that could help the chain.

McDonald’s has been promoting its new dollar menu replacement — the $1, $2, $3 menu — like crazy, and so far, it doesn’t appear to be working out.

Now, one Wall Street analyst says the chain hawked the new menu so much that other new items, like buttermilk chicken tenders, are getting left out to dry.

“We continue to believe that the opportunity cost of advertising the $1, $2, $3 menu has been significant,” RBC Capital Markets analyst David Palmer said in a note…