Liberty Interactive Corp. will soon have a new name, a new trading symbol and a new logo.

  • QVC finance head leaving for new post

The company, which includes HSN, QVC, zulily, Ballard Designs, Frontgate, Garnet Hill, Grandin Road and Improvements, is renaming itself “Qurate Retail Group.” It will begin using the new name once the company completes the split-off of GCI Liberty following the previously announced acquisition of GCI Liberty.

The company also announced that Mike George, currently CEO of QVC, will become president and CEO of Qurate Retail Group. Greg Maffei, who currently holds the position, will become chairman.

“Qurate Retail Group will be a new venture in more ways than just a change of name,” said Maffei. “We will be a select group of like-minded…