Shopping cart abandonment is a real plague for ecommerce, and retailers are trying to find a cure for it. They are making great strides in facilitating signup and checkout processes, cutting extra costs, improving shipping rates and policies, strengthening online store security, and more.
However, such an aspect as a website’s low speed is often ignored. And how wrong it is! Users expect a web page to load in two seconds or less. Consequently, a slow website may lead to 75% in abandonment rates while decreasing customer loyalty twofold. Besides, 64% of shoppers won’t return if an e-store takes too long to load.
These eye-opening stats point to the need for speeding things up. In this feature, we’ll give you three recipes for success.
Leveraging gzip compression
The smaller your files are, the higher a website’s speed is. And one of the easiest ways to reduce load time is to use gzip — a file format and open-source software that lets the server compress website pages.
Here’s what the whole process looks like. After receiving a request for a web page, the website server checks the header to determine if the browser supports gzip. If it does, the server generates a page markup. Gzip, in turn, converts this markup into a compressed data stream. Then, this stream is decompressed by a browser, and the end user gets access to the requested content.
As Google states it, “enabling gzip compression can reduce the size of the transferred response by up to 90%, which can significantly decrease the time to download the resource, reduce data usage for the client, and improve the time to first render of your pages.”
Capitalizing on CDN
Unless you own a strictly localized business, your ecommerce site will certainly face high traffic peaks with thousands of concurrent users shopping in different parts of…