Supreme
The entrance to Supreme’s Manhattan store.
  • Supreme is a streetwear brand that was founded in 1994.
  • It has recently risen from cult status to more mainstream acceptance and is particularly popular with teens.
  • I visited one of Supreme’s New York stores to see why it’s so popular.

Supreme is red-hot.

The streetwear-apparel brand had an amazing 2017, with a roughly $500 million cash infusion from the Carlyle Group valuing it at $1 billion. Adding to the good news for the company is a primo ranking on Piper Jaffray’s semiannual “Taking Stock of Teens” survey, which indicates teens are eating it up — or at least desiring it — like never before.

It first appeared in the fall 2017 version of the survey…