Reach a New Global Audience with Latest Update to Shopify Sell on Instagram Feature

For small businesses already using Shopify (NYSE: SHOP) and Instagram to market products online, a new update will let your customers shop on Instagram with Shopify in more places around the world.

The “shopping on Instagram” feature allows businesses to tag products in Instagram posts. Australia, Brazil, Canada, France, Germany, Italy, Spain and the UK are the latest markets Shopify has enabled this feature for merchants.

For small businesses in the US, the expansion to these eight new markets will allow them to sell their products to an increasingly international customer base. With 500 million daily active users, Instagram provides great opportunities.

In the press release, Susan Rose, Director of Product Marketing for Instagram, explains how this feature allows businesses to reach more people. Rose says, “By integrating with Shopify, we’re giving even more businesses the ability to reach people at that moment of…