Selfridges creates first cinematic advertising campaign

The campaign includes a 60 second film shot by director and photographer Norbert Schoerner in support of Selfridges’ new creative retail scheme, Radical Luxury. The film will be shown across a range of cinemas from distributors such as Everyman, Picturehouse and Pearl & Dean in London, Birmingham and Manchester.

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Selfridges said Radical Luxury is an invitation to consider the meaning of luxury in the world today. In the London store, the campaign will be presented through a range of…