Target held a ribbon cutting on Tuesday for two small-format stores in Burbank and Koreatown that officially opened to the public Wednesday, and two more downsized locations are planned for Anaheim and La Canada Flintridge.
The Burbank store at 1033 N. Hollywood Way is about 24,750 square feet and the Koreatown location at 620 S. Virgil Ave. is 22,000 square feet. Both are considerably smaller than the 145,000-square-foot average for a standard Target store. They will bring about 150 new jobs to the region.
The small-format store at East Lincoln Avenue and North State College Boulevard in Anaheim will open this summer, and the La Canada Flintridge location at 965 Town Center Dr. will open its doors in the fall. Each will employ about 75 workers.
Sometimes, smaller is better
The small-format stores offer men’s and women’s apparel and accessories, home decor, groceries, health and beauty items and tech accessories — but in a downsized format. The Minneapolis-based retailer opened 30 small-format stores last year as it looks to readjust its brick-and-mortar strategy and 30 more are planned for this year, according to company spokeswoman Jacqueline DeBuse.
“We’ve had the small-store concept for several years now,” she said. “This allows us to go into places where we couldn’t fit a typical-sized store, so we can bring that store experience to city centers, dense neighborhoods and even college campuses.”
The move also speaks to the growing number of retailers that have downsized their brick-and-mortar operations in the face of Amazon’s strong online sales. Target, Walmart and other big-box retailers have beefed up their online operations to capture more e-commerce business.
The Burbank store will also carry sporting goods, toys and a broader range of baby and kids products. The Koreatown store will have a Starbucks and will dedicate…