VR In Marketing And Retail Could Generate $1.8 Billion By 2022

The use of virtual reality (VR) in the retail and marketing sectors is expected to generate $1.8 billion in 2022, up from $181 million in the last year, according to ABI Research. The technology has reached a point where VR can further enhance the at-home shopping experience.

The fashion, beauty and furniture industries have been the quickest to adopt VR and augmented reality (AR), with retailers including Macy’s, L’Oréal, IKEA and Ashley Furniture investing in these capabilities.

The primary challenge these tech-forward retailers currently face is cost, according to Khin Sandi Lynn, Industry Analyst at ABI Research. Creating new content…