• Retailer wants to lure online shoppers who often spend more
  • Website to feature new fonts, colors and lifestyle imagery

A redesigned Walmart Inc. website will go live next month, part of a strategy by the world’s largest retailer to lure customers away from rival Amazon.com Inc. with a more personalized shopping experience.

The new site will include new colors, fonts and lifestyle-focused imagery, according to a blog post from Walmart’s U.S. e-commerce chief Marc Lore. The site’s homepage will feature top-selling items in each customer’s location and a quick link to purchase previously ordered items. It will also include a new fashion section, while other categories will get a fresh look later in the year.

Walmart’s old and new site

Source: Walmart

“We want each category to feel like you are shopping a specialty store,” Lore said…