In trying to get rid of materials its advertisers deemed offensive, YouTube instituted policies that hit small creators hard by demonetizing their channels or certain content.
Some of these creators include small business owners who had come to rely on YouTube as a major part of their revenue. Months later, YouTube CEO Susan Wojcicki addressed the creator community with a letter on the company blog.
The post follows a horrifying incident earlier this month when YouTuber Nasim Najafi Aghdam went on a shooting rampage at the YouTube offices in San Brunno, California injuring several employees and eventually killing herself. Aghdam’s motive is believed to be connected to issues she had over the company’s policies regarding her channel.
YouTube Monetization Concerns
Wojcicki started by stating the obvious, “We know the last year has not been easy for many of you.” Since YouTube started removing materials advertisers found objectionable around March of 2017, small creators have been taking a hit. They lost ad revenue, subscribers, and viewers, fostering the negative relationship that currently exists between the company and many of its small creators.
This all started when more than 250 brands pulled ads from YouTube after they discovered they were running along content they didn’t want their brands associated with….