YouTube to sell ads on live TV
YouTube will begin selling its ads through live television stream in a bid to target specific consumers, compete with traditional TV and give advertisers more gateways to reach consumers.
According to reports YouTube has two minutes of local ad inventory per hour that it can sell on each TV network but has so far allowed those networks to sell the two minutes themselves.
However, YouTube is reportedly set to sell the time itself as part of its Google preferred package with the video hosting giant predicted to make an announcement this Thursday (May 3).
The move comes after new research revealed seven out of 10 US viewers watch YouTube on a TV screen.
It is understood YouTube will produce content for advertisers based on their demographic buy or affinity buy which could include YouTube TV – meaning they can’t specify that they want to buy the live stream as part of their package.
Currently, brands can only target specifically to desktop, mobile and tablets.
Halifax follows the ‘Yellow Brick Road’ in new campaign
Halifax has taken a trip along the Yellow Brick Road as part of its new TV campaign donned ‘There’s No Place Like Home’.
Created by Adam&EveDBB, the bank’s advert is set in the magical land of Oz and features favourites such as Dorothy and Toto from the 1939 film making their way to the Emerald City.
However, The Wizard of Oz has gone out leaving Halifax colleague Greg in charge to help
Scarecrow, Cowardly Lion and Tin Man find their dream home, or in Dorothy’s case, find her way home.
According to the bank the advert was filmed in a TV studio before being superimposed during post-production on to original film footage. The ad first went to air on Friday 27 April on Channel 4 and will also be featured in the national campaign across branches, outdoor and online.