20 Instagram Statistics That Every Small Business Owner Should See

The age-old saying ‘a picture tells a thousand words’ definitely bares truth on Instagram. This incredibly simple photo and video sharing network is a rapidly gaining in popularity and social media prestige. For small businesses, utilizing Instagram provides cost-effective opportunities to resonate with target audiences, reach new customers and grow their brand.

Instagram Statistics

Still not convinced? The check out the following 20 Instagram statistics that every small business owner should be aware of.

Downloading of Instagram App Surpasses 1 billion on Google Play

With the downloading of the Instagram app long surpassing 1 billion on the Google Play Store alone, the hugely popular video and photo sharing platform provides a wealth of opportunity for small businesses to reach out and engage with customers.

50% of Generation Z Users Are on Instagram

If your small business targets Generation Z — those aged 13 to 19 — you’ll be interested to learn that about 50% of these young social media users are active on Instagram.

Instagram has 500 Million Daily Users

With 500 million users daily, Instagram makes it easy for small businesses to connect and engage with customers and prospective customers every day.

Gig Spending on Instagram has More than Quadrupled Since 2017

Research from the gig economy marketplace Fiverr shows freelance spending on Instagram has more than quadrupled since the beginning of 2017. If you want to keep up with freelancers and other small businesses, you’ll need to start investing in Instagram.

Instagram Stories has 200 Million Plus Daily Active Users

When the company launched its Instagram Stories features, it was lapped up by users, quickly reaching 200 million daily active users. Using Instagram Stories helps small business convey messages that are too lengthy to be confined to just one photo. Furthermore, the Stories feature allows you to add links to direct followers to your website, blogs or other social media handles.

Half of Instagram Users Follow a Business

Another Instagram statistic no business can afford to ignore — 50 percent of Instagrammers follow a business!

Instagram’s Influencer Marketing is a Billion Dollar Industry

Given the marketing opportunities Instagram provides, savvy advertisers and businesses are spending money on influencer marketing on Instagram. In fact, so prolific are the marketing openings on Instagram that in 2017, the platform’s influencer market was…