Best Buy has named Brian Tilzer as its new Chief Digital Officer (CDO), filling the position left by Bala Subramian, who has joined AT&T as Chief Digital Officer, according to GeekWire. Brian Tilzer was previously Chief Digital Officer at CVS Caremark.
Prior to working at CVS, Tilzer led strategy and e-Commerce operations at Staples and Linens ‘n Things. He also held positions at Accenture, where he helped retailers implement growth and performance improvement programs.
Subramanian was at Best Buy for nearly six years, initially as Chief Technology Officer. He oversaw the retailer’s efforts to build its e-Commerce footprint, by using existing stores as both a distribution network and as showrooms for shoppers to test products. He was previously a technology executive at T-Mobile for 15 years.
The CDO title is becoming more familiar in the business world. A June 2017 study by PwC found that 19% of the top 2,500 public companies have a title equivalent to Chief Digital Officer, and 60% have been hired since 2015, according to strategy + business. Approximately 40%…