Bluewater sees opening of first BMW Urban store in UK

Situated on Lower Thames Walk opposite Next, the 1,600 square foot space is operated by Stephen James BMW Group and combines digital and physical retailing in one experience.

Visitors to the store can use smart ‘click and buy’ screens to access product information and carry out their order journey online and in-store. With eight BMW “product geniuses” on hand to explain about the cars’ technology and specifications, the store also features a robot with the ability to provide product information and receive feedback. In addition, visitors can take test drives directly from the shopping centre.

Click here

The store design and fit out was overseen in-house by Stephen James BMW’s head of property, James Browne, and includes three display models, which are currently the BMW 1…