The question of whether to compete against or work with Amazon has been debated by many in retail, and it appears the e-Commerce giant has won the argument with another retailer. Chico’s FAS revealed that it will sell Chico’s merchandise on Amazon starting in mid-May.
Chico’s will keep control of marketing, pricing and promotions for its products under the new partnership, but all items purchased on Amazon.com will be eligible for Amazon Prime, free shipping and returns.
The product assortment includes the brand’s core collections – Travelers, Zenergy athleisure, no-iron shirts, So Slimming pants and jewelry. Chico’s could begin selling merchandise on Amazon from its other retailers, White House Black Market and Soma, “as the new business channel gains traction,” according to a statement.
Chico’s is the latest I n a series of major retail names that already sell to consumers through Amazon. Sears started selling Alexa-powered Kenmore home appliances on Amazon last summer, and…