Items labeled “Amazon’s Choice” tend to be popular with customers.
AP/David Zalubowski
  • Amazon labels some items “Amazon’s Choice,” a moniker that has appeared on an increasing number of products recently.
  • Amazon recently revealed the parameters that guide how items are selected for the label. “Amazon’s Choice” products have a low return rate and high ratings, and they’re more popular than other items.
  • It’s a sought-after distinction for makers and sellers, as the label tends to catch the buyer’s eye.

Amazon has started explaining its choice to highlight certain products.

The “Amazon’s Choice” label, with its sleek graphite background and orange-and-white lettering, has been popping up on more and more items on the retailer’s website.

At first glace, it’s a way to make Amazon’s maze…