Iceland opens first store in Norway

The 280 square metre shop, which is operated by Iceland’s new franchise partner Ice Nordic, has 33 freezer cabinets carrying a range of Iceland’s own label frozen food, groceries and a selection of locally produced products.

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A second store in Larvik in Vestfold county is scheduled to open on 7 June.

Iceland group operations director Ewan McMahon said: “It was great to see…