Insight: John Lewis issues trends report for wedding gift lists

The retailer has analysed thousands and thousands of gift lists created in 2011, when Prince William and Kate Middleton tied the knot, and those for 2018. It found that more couples are choosing smart technology items for their lists now, instead of the more traditional choices.

Whereas in 2011 the most popular gift list product by value was a premium cutlery set, this year both the first and second places were taken by smart speakers. The most expensive wedding gift selected in 2011 was a £2,500 sofa while this year it was a £3,499 LG OLED 55-inch television.

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However, plates, bowls, towels, toasters, roasting dishes and bedding still appeared on most lists in both 2011 and 2018. Items featuring on many 2018 gift lists but not on lists in 2011 included firepits, voice activated speakers, Star Wars Droids and barista-style coffee machines. John…