kroger marketplace-store

Kroger has entered into a pending merger acquisition agreement with Home Chef, a private meal kit company.

The initial transaction price is $200 million and future earnout payments of up to $500 million over five years, which are contingent on achieving certain milestones, including growth of in-store and online meal kit sales, the company said.

“Customers want convenience, simplicity and a personalized food experience. Bringing Home Chef’s innovative and exciting products and services to Kroger’s customers will help make meal planning even easier and mealtime more delicious,” said…