The founders of the brand agency Figliulo&Partners have launched Quiddity, a video-based product reviews and lifestyle site.
Quiddity is launching with six initial product categories: meal kits, renter’s insurance, wireless headphones, mattresses, blenders and wearable trackers. The site features a comprehensive buyers’ guide, product pages, original articles and a video series in an effort to inspire and inform an audience of urban Millennials.
“The purchasing process has never been more clouded for the consumer than it is today, and an overabundance of choice and information has been shown to lead to frustration and dissatisfaction,” said Bill Bradley, Editor at Quiddity, in a statement. “Quiddity serves the needs of people who are actively looking for information to help them choose….