Oracle NetSuite thought leadership: how retailers can deliver the perfect order

The rapid pace of change in the way we shop across different physical and digital channels continues to throw up challenges for retailers. Consumers now expect a seamless customer experience, whether they shop in person, online or using mobile apps.

Take the survey of more than 46,000 consumers in the US last year, for example, which found that a mere 7% were online-only shoppers and just 20% were store-only shoppers. The remaining 73% of shoppers used multiple channels for making purchases.

This technology-driven change means omnichannel is now the minimum standard retail benchmark. Martin Schofield, former IT chief at Burberry and Harvey Nichols,…