TECHNOLOGY

Maturing and more established Millennials are becoming increasingly appealing to retailers, especially those in apparel.

  • Five Things Retailers Need to Know about Millennials and Baby Boomers

Americans across generations, including Millennials, Generation X and Baby Boomers, spend $400 billion on apparel and accessories annually, accounting for 8% of all retail spending in the United States. However, bridge Millennials, a mobile-centric group comprised of 30- to 40-year-olds, are spending more on apparel and accessories than any other generation, according to the “Connected Consumer Report,” from Pymnts.

Millennials make an average of 19.3 apparel and accessories purchases annually. The digitally savvy bridge Millennial segment leads these purchases based…