Target Corp. has made a big move against its rivals in the home delivery war.

  • Target tests new loyalty concept

The discounter is rolling out its next-day delivery service of household essentials, Target Restock, nationwide. It’s also reducing the delivery cost, with the service now free for all Target REDcard holders, and $2.99 for all other orders (down from $4.99) — with no membership fee.

“Our guests love the speed and convenience of the service,” said Dawn Block, Target’s senior VP of digital. “And now that Target Restock is an even better value, we think the service will become increasingly popular.”

The program enables customers to choose from an expanded online assortment of 35,000 national-brand and owned-brand essentials. Customers can order up to 45 lbs. of merchandise (an online capacity tracker keeps shoppers abreast of available space), and all orders are fulfilled directly from the shelves of local…