Retail Trends

Have you heard that retail is dying? We have too — but the numbers don’t support that story. For over a decade, NRF and Forrester’s State of Retailing Online studies have shown an industry in flux with never a dull moment. Forrester Retail Analyst Sucharita Kodali can attest to that: “The myth of the retail apocalypse!” she says. “We’ve got to crush it now!”

Kodali joins this episode of Retail Gets Real to present findings from the latest report, which surveys retailers about key investments and plans for the year, and discuss examples of successful retailers adapting to the changing retail environment.

Retail store closures were some of the biggest news stories in 2017 , feeding a narrative that retail is in decline. The numbers show a different outlook, though: More brands plan to open stores…