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Abercrombie has turned up the lights in its stores.
  • Abercrombie is shrinking the size of its stores.
  • On Friday, in a call with investors, the company’s management team outlined plans to roll out 70 smaller store locations in 2018.
  • In 2017, the Abercrombie brand opened seven smaller prototype stores.
  • CEO Fran Horowitz claims these stores are generating more sales per square foot in a smaller footprint.

Abercrombie is shrinking the size of stores to boost sales.

In a call with investors on Friday, Abercrombie and Fitch’s CEO, Fran Horowitz, outlined the retailer’s plans to roll out 70 smaller stores in 2018 – 12 of which will be for the Abercrombie brand, 7 Abercrombie Kids, and 50 Hollister.

“We are evolving as the retail pattern is evolving” Joanne Crevoiserat, chief operating officer at Abercrombie &…