Boosting sales is more important than fighting fraud, suggests the ACI Worldwide/Ovum study
Boosting sales is more important than fighting fraud, suggests the ACI Worldwide/Ovum study

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Almost half of European retailers are prepared to risk fraud if they gain greater sales as a result, a new study suggests.

For while one in four (26%) European merchants in the retail, digital goods and travel and hospitality sectors have experienced data theft, and 61% believe they are at greater risk of a data security breach than a year ago, 58% said they were more concerned about lost sales through basket abandonment online than about fraud, and 48% said they were willing to face a higher risk of fraud to gain more sales. Some 1,032 people took part in the study, Explore the payments investment choices of merchants around the…