amazon prime day 2018 Getty/Rick T. Wilking
July is typically a slow month for retailers — until Amazon came up with Prime Day.
  • Prime Day is Amazon‘s made-up holiday, when it boasts heavy discounts that it says rival Black Friday. The deals are available exclusively to Amazon Prime members.
  • This year’s date has not yet been officially announced, but Amazon may have leaked the date inadvertently earlier this month.
  • The deals are not advertised ahead of time, but expect heavy discounting on Amazon devices and top sellers like the Instant Pot, as well as a coupon for book purchases.

Amazon Prime Day is almost here.

Amazon’s made-up holiday, when it boasts Black Friday-like discounts exclusively for Prime members, is always held during the second week of July.

And according to an apparent leak, it will likely be July 16 this year. Last week, the company posted a banner to its UK website indicating that July 16 would be the date of the event, TechRadar reports.

If the apparent leak is to be believed, the deals will go on for 36 hours and kick off at noon that day.