Sales at boohoo's PrettyLittleThing brand grew quickly in the first quarter
Sales at boohoo’s PrettyLittleThing brand grew quickly in the first quarter

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Boohoo said a combination of low prices and strong customer service was helping it both to grow sales fast and to play a leading role in fashion ecommerce.

The fast fashion pureplay, a Top250 retailer in IRUK Top500 research, today said in a trading update that it had grown group revenue to £183.6m in the three months to May 31 – 53% more than the same time last year. In the UK, sales of £110.7m were 49% up on last time. Still faster growth came in the rest of Europe (+82% to £22.3m) and the USA (+75% to £31.4m). Overall, international sales grew by 60%.

Sales…