E-Commerce Retailer Opens Door For More U.S. Brands In China

VIPShop, operator of the Chinese e-Commerce site VIP.com, is increasing the number of U.S. apparel and accessory brands available on its platform. The company has an audience of 300 million users, and expects to triple its current sales of U.S. goods to $6 billion in 2020.

The retailer has attracted attention from companies looking to compete with Alibaba: Tencent took a 7% stake in the company in December 2017, while JD.com purchased a 5.5% stake, according to TechCrunch.

JD.com and Tencent both hold stakes in WeChat as well, which could benefit VIPShop. Influencers are particularly important for…