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Users can leave feedback for merchants using Facebook’s new tool.
  • Facebook is making it easier for customers to leave feedback on merchants whose ads they saw on the platform.
  • The company says it will use the information to help merchants create more accurate ads and weed out scammers.
  • The goal is to make Facebook a place where people can trust the businesses that are advertising.

Facebook is endeavoring to make its ads less frustrating for users.

Specially, it’s trying to weed out unhelpful and misleading ads for the physical products that consumers are buying. Users who click through and place orders on online-shopping websites that are advertising on Facebook will now be able to easily leave feedback on the merchant.

Examples of feedback that users can provide include that the product was not as advertised, or that its advertised shipping speed was misleading…